AUDI AG: Strong sales figures in China, United Kingdom and United States
· Worldwide around 108,500 cars delivered in October – up 23.9 percent
10,225 U.S. customers chose a new car from Audi in October, up 25.8 percent compared to the same month of last year. For the year as a whole, U.S. sales increased by 16.5 percent to 95,206 cars. Mexico (+50.2 percent) and South American markets such as Brazil (+43.9 percent) and Argentina (+51.4 percent) also contributed to the brand’s growth in the region in October.
A particularly strong sales performance in the United Kingdom drove growth in Western Europe. With sales of 7,601 units, AUDI AG delivered 30.9 percent more cars last month than in October 2010. From January through October, sales increased to 101,382 units, 14.3 percent up on the prior-year figure. Particularly high growth rates were also recorded in October by Audi dealers in Switzerland (2,397 units; 91.3 percent) and Austria (1,682 units; +38.1 percent). Russia led the positive trend in Eastern Europe with 1,875 units and growth of 33.0 percent.
Thanks to a growth rate of 61.7 percent, last October turned out to be a new record month for Audi in China – due in good part to the continued success of the long-wheelbase A6. Audi handed over 27,729 cars to Chinese customers in the past month; the delivery figures from January through October thus rose to 253,739 units, 32.1 percent up on the prior-year period. The brand’s growth in Asia was not restricted to China, with all individual markets of the Asia-Pacific region achieving significant increases in October. In Japan, Audi’s sales went up by 22.0 percent to around 17,749 units from January through October; in October itself they more than doubled – by 104.9 percent to 1,850 units.