Audi of America Deploys Unique Marketing Solution in New Digital Campaign

Source: Audi of America

Denver, CO – Audi of America’s new digital marketing campaign for the 2007 Audi Q7 performance SUV went live this month, proving once again that Audi’s ability to utilize all available technology in new and innovative ways extends far beyond just their automobiles.

To illustrate the Audi Q7’s remarkable versatility and ability to facilitate all dimensions of life, Factory Design Labs created the “7 Days” online campaign that delivers day-specific messaging in a series of smart banners and a corresponding microsite. Utilizing a hidden feature of Flash, all elements of the campaign automatically generate appropriate content based on the timestamp of the user’s computer.

“Just as Audi leverages all available technologies in new and innovative ways to deliver the best possible experience for our customers, Factory did the same by applying this Flash application to the Audi Q7 campaign,” said Bethany Verrill, Online Marketing Manager for Audi of America.

Factory Design Labs drew direct inspiration for the campaign solution from Audi’s innovative approach to automotive design and technology.

“The ‘7 days’ campaign is a statement of Audi’s relentless exploration of technology,” said Scott Mellin, CEO of Factory Design Labs. “It represents their commitment to deliver the highest quality experience to their customers, both on the road and online.”

For more information on the Audi Q7, visit the microsite at www.audiusa.com/audiq7 orcontact Patrick Hespen at patrick.hespen@audi.com. For information on Factory Design Labs, visit www.factorylabs.com or contact Beth Jahnigen at beth@factorylabs.com.

About Factory ::

Factory Design Labs is the culturally relevant, consumer activation design collective focused on the sports and entertainment industries and specializes in creating unique strategic solutions that connect brands and their consumers. Factory currently works with Audi of America, Oakley, Intrawest Colorado, Brine, Rawlings, Palmer Snowboards, Sony Pictures, Dell, AdamSandler.com, Paramount Pictures, Boa Technology, Optic Nerve, Sports Specialists Limited, Copper Mountain, SCARPA North America, SCARPA Italia, and Winter Park among other national and global brands. For more information, check us out at www.factorylabs.com.

About Audi ::

Audi’s history in America dates to 1969, when the brand was first introduced to the U.S. market. Today, a network of over 260 Audi dealers currently offers a line of premium vehicles that include the Audi A3 compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the high-revving RS 4 sports sedan; the design-leading A6 sedan and Avant; the all-new Audi Q7 performance SUV; and the all-aluminum Audi A8; and the new V10-powered S6 and S8 performance sedans.

Audi of America, Inc. is headquartered in Auburn Hills, Michigan, and markets a line of luxury cars built in plants in Ingolstadt and Neckarsulm, Germany, Bratislava, Slovakia and Györ, Hungary. The parent company, Audi AG, is headquartered in Ingolstadt, Germany. For more information :: www.audiusa.com or www.audicanada.ca.