November 10, 2008
Source: Audi of America
- Audi Q7 tops recent luxury SUV winners from Mercedes-Benz, Lexus and BMW
- Audi finishes 1-2 in the luxury multi-function segment with the A3 and A4/S4 Avant
- Economic uncertainty has consumers seeking out overall value in new vehicles
The Audi Q7 earned recognition as the best luxury SUV and the Audi A3 claimed the top ranking among luxury multi-function vehicles in the just-released 2008 Total Value Index® produced by the consumer research firm Strategic Vision.
The annual Total Value Index blends what consumers say about their vehicles (in terms of expected reliability, expected fuel economy, price paid and expected resale value) with various ownership measures calculated by Strategic Vision. In determining the 2008 Index scores, the San Diego-based research firm found clear evidence that consumers are looking for the best pricing along with quality cues that would indicate a vehicle’s long-term value.
“These results reinforce the market’s shift toward experiences Audi offers in terms of performance and technology, luxurious features and efficiency,” said Audi of America Inc. Executive Vice President Johan de Nysschen. “We believe the long-term value of owning Audi models will be a difference maker as these economic times lead consumers to rethink their luxury-vehicle options.”
Strategic Vision noted that consumers are giving greater scrutiny to their vehicles, which it said opens up opportunities. “When economic conditions become more favorable, the manufacturers who have focused their efforts in enhancing product quality and communicating messages of trustworthy products and overall value will be in a position to regain, and even take over new, market share,” said Alexander Edwards, president of Strategic Vision’s automotive division.
In the Total Value Index’s luxury SUV segment, the Audi Q7 outpaced recent winners in the category – the Mercedes-Benz GL and ML models, the Lexus GX 470 and the BMW X5 – on the basis of standard equipment, technical innovations and affordability in its class. In the luxury multi-function category, Audi claimed the top two positions with the A3 followed closely by the A4/S4 Avant models. Strategic Vision touted the A3 for its standard equipment, innovation and pricing.
To get more information on the 2008 Total Value Index and Strategic Vision go to www.strategicvision.com.
About Audi of America
Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi line up is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful brands globally. Last year AUDI AG recorded its 12th consecutive record year for sales and profit growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.