Redesigned Audi Los Angeles Auto Show stand features new interactive mural

– Making its debut is a 10 x 25 foot Audi interactive mural that lets multiple users experience a host of vehicle and technology stories
– Two large LED walls showcase new Audi product and technology news
– A 20 x 60 foot white glass parallelogram stage features the new Audi prologue concept vehicle, plus next-gen TT and updated A6, A7 models

HERNDON VA – The Audi of America display is completely redesigned for the 2014 Los Angeles Auto Show, now featuring the first-ever Audi interactive mural for a more immersive brand experience. The new booth will feature upgraded LED signage and a refreshed floor plan.

Debuting at the Los Angeles Auto Show is an Audi interactive mural, a 10 x 25 foot dynamic video display composed of eight monitors connected to create one cohesive screen. Central to the display are cinematic animations of each vehicle in the Audi model line.

The mural lets up to six visitors engage with the screen at once to activate digital visualizations illustrating Audi vehicles, core technologies and special experiences, including the Audi sportscar experience. In one showcase, Audi fans can pit a virtual Audi TDI® clean diesel vehicle against a field of competitors in a simulated distance race to highlight the tremendous range of TDI vehicles.

Other features include a configurator that allows show-goers to virtually choose paint colors for any vehicle in the Audi lineup, and a digital representation of the quattro® drivetrain which L.A. Auto Show attendees can put to the test on a variety of simulated road surfaces, including rain and snow.

Also new, a full LED highlight back wall, present behind the main stage, features video of the various Audi product and technology announcements specific to the Los Angeles Auto Show. A second LED wall features additional product video and provides more visibility of the Audi space to the rest of the show floor. This year’s booth has been redesigned with an open floor plan and striking white glass surfaces that increase the visibility of the Audi products on display.