Second Triple Awards Victory for the Audi Brand Group
For the second time in two months, cars from all three members of the Audi brand group have received significant awards. The awards for “The World’s most Beautiful Automobile 2004″ were determined by an international jury comprising designers, car and art historians, and specialist journalists. Their decisions were announced at the Castello Sforzesco in Milan, Italy.
The Audi A6 was named the world’s most beautiful large saloon, while the Lamborghini Murciélago Roadster was voted as the world’s most beautiful supercar. The SEAT Altea was, like the Ferrari 612 Scaglietti, presented with a Special Award.
“For me, these prestigious awards are confirmation that our overall design strategy is working very successfully,” said Walter de’Silva, Head of Design for the Audi brand group. “Within this strategy, our brand designers have great freedom of expression. This is how the Audi brand group produces innovative and beautiful designs which at the same time reflect the individual characters of Audi, SEAT and Lamborghini.”
This triple victory in Milan follows closely behind a similar performance at the Auto Trophy Awards in October. At these awards, which were based on the votes of readers of the German magazine Auto Zeitung, the Audi A4, A6 and A8, the Lamborghini Murciélago and the SEAT Altea all won their respective categories.