|May 1, 2008
Audi Sponsors "Iron Man" Premiere and After Party in Hollywood
(AUBURN HILLS, MI., May 1, 2008) – Audi hit the red carpet last night at the premiere of Iron Man, the summer blockbuster from Paramount Pictures and Marvel Studios due in theaters May 2. Celebrities arrived at the event in Audi R8’s, Audi Q7 SUV's and A8L sedans. Tony Stark’s car, the Audi R8, was also on display on the red carpet.
The following stars drove to Hollywood’s Grauman’s Chinese Theater in the exclusive Audi R8, which has a 2-year waitlist: Jeff Bridges, Robert Downey Jr., Jon Favreau and Terence Howard. Gwyneth Paltrow arrived in an Audi A8L W12 sedan, and Jack Black, Leslie Bibb and Vince Vaughn were escorted in Audi Q7’s.
Other celebrities in attendance included Rosanna Arquette, Beau Bridges, Sean “P. Diddy” Combs, Ben Stiller, Christine Taylor, and Jon Voight, among many others. Following the film, the stars enjoyed the festive Audi-sponsored after party at the Hollywood Roosevelt Hotel. All images from the event are available on WireImage.
“Audi is thrilled to celebrate two great properties this evening – Iron Man and the R8,” said Jeff Kuhlman, Chief Communications Officer for Audi of America. “Hollywood is the perfect opportunity to showcase this exciting performance of the R8, starring alongside the stellar cast of this crowd-pleasing movie.”
Earlier in the day, a motorcade of 10 police-escorted Audi R8's blitzed the Los Angeles area, the greatest number of R8's ever to be driven together in the U.S. The vehicles started in downtown Los Angeles and circulated throughout Hollywood, West Hollywood, Beverly Hills, Westwood, and Brentwood, ending at the Hollywood Roosevelt Hotel.
In the hotly awaited film, Robert Downey Jr. is Tony Stark – the title character in the film. His superpowers are the result of the highly versatile and indestructible high-tech armor that he developed himself. When he is without his suit, the technically-adept billionaire relies on the Audi R8. The leading lady, Oscar® winner Gwyneth Paltrow (Virginia “Pepper” Potts), drives an Audi S5 in the film.
Audi has developed a micro-site for the film available at www.audiusa.com/ironman. The site includes exclusive behind-the-scenes content, interviews with the cast and crew, Audi Iron Man commercials, background on use of Audi vehicles on the movie set, etc.
“Iron Man” also stars Oscar® winner Gwyneth Paltrow, Oscar® nominees Terrence Howard and Jeff Bridges and Shaun Toub. “Iron Man“ is directed by Jon Favreau from a screenplay by Mark Fergus & Hawk Ostby and Art Marcum & Matt Holloway. The film is produced by Avi Arad and Kevin Feige. The executive producers are Louis D’Esposito, Peter Billingsley, Jon Favreau, Ari Arad, Stan Lee and David Maisel.
About Audi of America
Audi of America, Inc. offers a line of luxury vehicles that include the Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models, the high-revving RS 4 sport sedan and Cabriolet; the all new A5 Coupe with FSI direct injection technology; the S5 Coupe with 354 hp; the design-leading A6 sedan and Avant; the V-10 powered high performance S6 sedan; the Audi Q7 performance SUV; the new all-aluminum Audi A8 and A8L; the new S8 with V10 power; the all-new 2008 TT Coupe and Roadster models; and the all-new, all-aluminum R8, one of the most exclusive mid-engine sports cars in the world. For more information, please visit www.audiusa.com
Iron Man, the Movie © 2008 MVL Film Finance LLC. Marvel, Iron Man, all character names and their distinctive likenesses: TM & © 2008 Marvel Entertainment, Inc. and its subsidiaries. All Rights Reserved