AUDI AG Strengthens its Position in South East Asia

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October 29, 2008

Source: Audi AG

  • Audi brand launches in Vietnam
  • Exclusive importer opens first Audi dealership in Ho Chi Minh City
  • Sales chief Schwarzenbauer: “We expect to achieve annual growth rates of 20 to 30 percent in the region.”

    Yesterday’s opening of the first Audi dealership in Ho Chi Minh City (Saigon) marked the Ingolstadt-based company’s official entry into the Vietnamese market. By launching its sales programme in Vietnam, AUDI AG is reinforcing its position in the region, where the brand is currently scoring its highest growth rates.

    “The developing markets of South East Asia represent a great opportunity for us,” said Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales. “This year we’ll sell around 40 percent more cars than in 2007. For the next few years I anticipate constantly high growth rates of 20 to 30 percent in the region.”

    In 2007 the brand with the four rings sold 1,390 automobiles in South East Asia. In Vietnam, Audi is venturing into one of the region’s most dynamic economies: The economic boom of the past few years has been especially beneficial to the premium market in Vietnam, which experienced a disproportionately high growth rate. Audi’s most important location in South East Asia to date has been Singapore, where AUDI AG is represented by a wholly owned National Sales Company.

    For this year, Audi is projecting total sales of about 1,300 cars in the city state – effectively doubling its unit sales in just two years. This makes Audi the fastest-growing premium brand in Singapore, with a market share of 11.2 percent (January – September 2008; 8.0 percent in 2007).

    In the Vietnamese market, Audi will cooperate with the Automotive Asia group, which will sell the premium cars with the four rings as the exclusive importer. Initially Audi will introduce two top-of-the-line models: the Audi A8 4.2 L FSI, the brand’s flagship with a long wheelbase, and the Audi Q7 4.2 FSI. Next year the model range will be increased by the Audi A6, the Audi Q5 and the Audi A4. In addition to the showroom, the Ho Chi Minh City facility offers customers with the brand’s exclusive Audi Service and Audi Genuine Parts in its 1,600 square meter (over 17,000 square feet) dealership.

    AUDI AG sold a total of 964,151 cars in 2007 and thus achieved its twelfth consecutive record year. With revenue of €33,617 million and profit before tax of €2,915 million, the company attained its best figures ever. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). At the end of 2007, production of the Audi A6 started in Aurangabad, India. The company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 57,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2 billion each year in order to sustain the company’s technological lead embodied in its “Vorsprung durch Technik” slogan. Audi plans to significantly increase the number of models in its portfolio by 2015 to 40.

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