A4 (B6 Platform) Discussion Discussion forum for the B6 Audi A4 produced from 2002-2005

Did anyone else get charged PDI or an Audi Advertisement Fee?

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Old Feb 5, 2002 | 09:30 PM
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Did anyone else get charged PDI or an Audi Advertisement Fee?
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Old Feb 5, 2002 | 09:40 PM
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Default Not I. But then again, maybe you negotiated a better deal than I did. The bottom line is all that

really counts ... Right?

(At least these would be the words I would use to myself if the dealer tried to pull this PDI or ad fee crap on me.)
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Old Feb 5, 2002 | 10:46 PM
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Default The ad fee is part of the invoice, but the PDI is not. In Ca, the PDI is paid by Audi, not the

customer.
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Old Feb 6, 2002 | 10:05 AM
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Is there any documentation on this.....??? Any links at edmunds.com or something?!!!
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Old Feb 6, 2002 | 11:21 AM
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Default Right under the Edmunds TMV on any Audi

"Advertising Charges:
Most vehicle invoices include a legitimate advertising fee levied by either the manufacturer or regional dealer groups. Ad fees can range from less than 1 percent of the vehicle's MSRP to more than 3 percent, depending on region. Metropolitan-area dealers are more likely to charge higher advertising fees than rural dealers. When you comparison shop for a car, be sure to ask the dealers how much the advertising charge is on the vehicle."
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Old Feb 6, 2002 | 02:22 PM
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Default Re: Right under the Edmunds TMV on any Audi

right but do dealers charge this directly to the customer...

Apparently from what I have been told, Audi charges the dealer.

In edmunds, audi has 0% advertisement hold back.

So the "Invoice is invoice"...

PDI is included in the invoice...but the advertisement fee is not...
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Old Feb 6, 2002 | 09:20 PM
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Default You can request to see the dealer invoice to see the actual break-down.

Yes, the dealer cannot refuse this request.

The ad fee is part of the invoice just like any part on the car or the destination charge.

I have some old invoices of sold cars in my files. Let me know, and I'll fax you one as an example.
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