Did anyone else get charged PDI or an Audi Advertisement Fee?
(At least these would be the words I would use to myself if the dealer tried to pull this PDI or ad fee crap on me.)
Most vehicle invoices include a legitimate advertising fee levied by either the manufacturer or regional dealer groups. Ad fees can range from less than 1 percent of the vehicle's MSRP to more than 3 percent, depending on region. Metropolitan-area dealers are more likely to charge higher advertising fees than rural dealers. When you comparison shop for a car, be sure to ask the dealers how much the advertising charge is on the vehicle."
Apparently from what I have been told, Audi charges the dealer.
In edmunds, audi has 0% advertisement hold back.
So the "Invoice is invoice"...
PDI is included in the invoice...but the advertisement fee is not...
The ad fee is part of the invoice just like any part on the car or the destination charge.
I have some old invoices of sold cars in my files. Let me know, and I'll fax you one as an example.




