Audi doesn't show well in 2011 JD Power initial quality rankings
AudiWorld Member
Joined: Jul 2004
Posts: 107
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I honestly dont think anyone buys an Audi (or BMW/Mercedes/Porsche/etc...) because they are reliable cars. That doesn't mean that we accept unreliability, but accept they are not as bulletproof as some other luxury brands.
Having owned 4 A6s over 10 years we elected to purchase a LS460 last year. I just needed something different and while the A6s were all very reliable they couldn't touch the level of reliability of the Lexus.
After 13 months with the LS we were back in the Audi showroom ordered an A7... Nothing went wrong with the LS460, but it was just no fun to drive. Its like driving a coffin...
While I expect Audi to be reliable I am willing to accept some glitches now and again in exchange for driving enjoyment.
The one compliment I would pay Lexus is that the service experience is the best I've had. For the couple routine service calls I've had I'm in and out in 10 minutes including being given a Lexus loaner car without having to ask.
My advise to Audi is work on the service experience... The showroom may sell the first Audi, but the service will sell someone their second, third, fourth...
Having owned 4 A6s over 10 years we elected to purchase a LS460 last year. I just needed something different and while the A6s were all very reliable they couldn't touch the level of reliability of the Lexus.
After 13 months with the LS we were back in the Audi showroom ordered an A7... Nothing went wrong with the LS460, but it was just no fun to drive. Its like driving a coffin...
While I expect Audi to be reliable I am willing to accept some glitches now and again in exchange for driving enjoyment.
The one compliment I would pay Lexus is that the service experience is the best I've had. For the couple routine service calls I've had I'm in and out in 10 minutes including being given a Lexus loaner car without having to ask.
My advise to Audi is work on the service experience... The showroom may sell the first Audi, but the service will sell someone their second, third, fourth...
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