Head-up Display
It's definitely more than just the speed and look 5 times better than the BMW 2-color HUD. That being said, BMW just released a full color version similar to Audi, but it's not flowing through the current gen cars.
My wife has a HUD in her GMC, and in addition to speed and navaigation data, it includes radio station and song info when you change the station. The A7 HUD just isn't that impressive.
That said, I love the car. Just think Audi came up a bit short on the HUD wow factor.
if you are ordering its a mistake not to order innovation.
I wouldn't order the Innovation Package JUST to get the HUD, as I don;t think it adds enough, but I got it for that plus all the other things it includes.





