White or Ice Silver; MSRP
If you have an audi in your family, you should be getting an audi loyalty discount which is $1500-2000 depending on who you talk to. I think it's dealer dependent. I've read that some dealers are resistant, and I've also heard that Audi doesn't want these to be discounted.
Just know that there is about $4000 of MSRP profit built into the price. So start with the fact that no one is letting it go for invoice or just over. $2000 off for loyalty (or whatever they want to call it) is probably as good as it's going to get. If you don't have an Audi at home, I suggest you get to know your dealer. Try and find out how many he's/she's ordered, how long your wait is, how serious he/she thinks you are. It may just be my past experiences, but I find that dealer are willing to give a bit of discount leeway if you order/wait and seem reputable. They basically made a profit for filling out paperwork. Plus the car will sell even if you flake out, as long as it's not horribly base configured.
Remember it's their business and they have no reason to sell it to you at a discount if someone else will buy it for MSRP. But they have to factor in repeat business, and they love legacy jumps. Talk a little about how after the A7 maybe the S7/RS7 or S8 or even R8 will be your next car. They want to sell you that car and might be more amenable to thing of you as a long term client. Plus, you might actually feel that way.
Hope this helps. Happy motoring, it's a beautiful car.
The wife ordered one (prestige, dakota grey, nougat, innovation, 20's) and it should be here in a month or two.
With respect to pricing, the loyalty rebate is $2000 and is given my Audi and is thereby not dealer-dependent! You will not get the car for invoice, but I split the difference between invoice and msrp with my dealer. Together with the loyalty rebate, I saved the NJ sales tax of 7% on the prestige model with innovation package and 20" wheels.
With respect to pricing, the loyalty rebate is $2000 and is given my Audi and is thereby not dealer-dependent! You will not get the car for invoice, but I split the difference between invoice and msrp with my dealer. Together with the loyalty rebate, I saved the NJ sales tax of 7% on the prestige model with innovation package and 20" wheels.
Trending Topics
Bringing Audi to Life for Audi Fans
If the dealer doesn't know about it, have them call Audi. The A7 loyalty discount list was updated about a month ago.


