I am currently studying an MBA at the University of Pittsburgh and have decided to undertake a study of the Lotus brand, and wonder if you can help me. I am particularly interested in non-Lotus owners honest opinion of the brand, hence my reaching out to you.

At this stage all I am asking is that you email me,
mbalotusaudi@gmail.com
, your responses to the following questions:

What 5 things do you instantly think of when somebody asks you what the Lotus brand stands for?
Do you currently own a Lotus car?
If not what sports car do you own?
If you either work for Lotus Cars, or dealerships selling Lotus cars, please can you indicate so.
What state / country do you reside in?

I would appreciate if you did not post your thoughts on this site as I do not want to bias any responses I receive.

I have no financial interest in this project, just an interest in the Lotus brand and what different groups, including dealers, perceive of it. Essentially I am trying to understand whether the general public has a different opinion of the Lotus brand to that of either Lotus Cars or its dealership network.

If you have any questions relating to this project, please email me and I will respond with a more detailed explanation of my objectives.

All responses will be treated in the strictest confidence, and any reports produced wil only show amalgamated responses.

Best Regards

Andrew Parker
mbalotusaudi@gmail.com

 

Cameron, Frank Amoroso, Rob Andrews, just to name three off the top of my head.

 

Though possibly not for much longer.

 

I immediately started my list of 5 things...with my usual flair...when I read the 'do not pee in the pool' bit.

Hint: Sturdy shoes.