tsmitty

AofC_RR over at Audizine pulled this together. Prices are MSRP.

http://www.audizine.com/forum/showth...012-S4-Pricing!!!!

rktskicar

nice! when is the "build your S4" going to change on Audi USA website from 2011 to 2012 model year? It stills shows 2011.

Bruce

AofC_RR

You're welcome. I'm not over here as much as I used to be.

S4_Cinci

Thanks for the info and link!!! I'm pumped, as I expected a $1k increase and it's really only $200. Kinda like I just got $800 more off my car!

Audi's website might as well get with the program, as virtually all the 2011s are gone...

Booklaw

Any info on invoice pricing?

S4_Cinci

I would think it safe to assume that the % markup remains the same, i.e. 7.5%. Thus 2012 invoice would be $185 more than 2011 pricing. Can't imagine the relationship would change at all due to such a low retail price increase.

Evlengr

Wow, bumming me out with this pricing. One of the thngs that appealed to me about the S4 was its competitive pricing in relation to a comparable BMW. Now it doesn't look much different.

And BMW deliver fast and will deal on pricing.

leizerbeam

i have the official pricing sheet =) emailed from my dealer today. yes its only $200 increase.

it also shows the new colorways (go glacier white!!!)

S4_Cinci

If you want fast delivery and low pricing, Chevy and Toyota have those as well. BMW's are like *******s - everyone has one. I like the fact that Audi's and esp the S4's are relatively rare. Different philosophy at BMW vs Audi. It's a GOOD thing.

tsmitty

I dunno about the pricing side of it. I just priced a 2011 335i equivalent to the standard S4, no options, and got $50,725 for the 335i. That's of course without AWD, which is a performance detriment for the BMW. Add in AudiCare and destination to the 2012 S4's price to get a true apples to apples comparison, and you're at $49,025. So for $1700 less, Audi is offering a vehicle that is larger, performs better - in all conditions, and gets (slightly) better mileage. That's if BMW raises 335i's price not a penny for 2012. Granted, if you want an automatic, you get true auto in the bimmer and it's "free". You pay $1,400 for the vastly superior S-Tronic in the Audi.

I guess I'm not seeing the (lack of) value argument. Whether one dealer or another will negotiate on price is up to the dealer. The one area I believe BMW clearly has the advantage, price-wise, is leasing. BMW appears to have MUCH higher residual values for its cars than Audi does. This I find a bit spooky. To me it means that Audi has little confidence in the long-term value of its products. Audi believes its products will depreciate much more rapidly than BMW believes its will. That's just my read. It could simply be that Audi wants to discourage leasing, while BMW wants to encourage it. Either way, BMW and Audi are very far apart on the leasing front. If that's your issue with Audi's pricing, then I'd say you're very much correct - and that it has nothing to do with 2012 pricing.

As far as speed of delivery goes, I've got nothin'. The 3-series is high-volume; the S4 is not. I'll wait for my S4.