2013 S4
I used to frequent this forum when I had my 06 A4 2.0T.
So a bit of background.
Currently I'm driving my 09 135i MT, and It's been a blast for the past 3yrs.
Lots of big power, overall a very nice small coupe.
I'm looking for my next ride and am considering going back to Audi.
The F30 335i is on my list. Looks very nice this time around, especially the interior, which is finally something that can compete with Audi.
The direct competition that I am VERY seriously looking at, and why I'm here, is the S4.
The other Audi, if I stick with small coupe style is the TT vert.
This time I am considering going with an auto, especially the dual clutch in the S4.
Dealer says 2012 S4's exist and I'm can probably find what I want though color combo with be limited. I don't want much just the sport dif, B&O audio, nappa leather as I prefer full leather.
I can order and it will take 60-90 days, which is a good bit longer than BMW.
I ordered my 135i and it came to me in 6 weeks just as I ordered it.
So, if I go with an order, as I do have the time to wait, I'm probably going for the 2013 S4.
I don't know if Audi will have the $1000 conquest cash they have now of $1000. But, maybe the leasing will be better due to better residual for a newer model.
What is coming in the 2013 S4?
I hear that the B&O audio system may be standard, yes/no?
And, full leather vs alcantara/leather interior, yes/no/
If that's true and the price isn't increased too much, that would help offset the $1000 conquest cash, as I only want those 2 options and the spot diff.
Comments, knowledge, rumors, facts, all accepted.
I have always been a BMW fan and I have owned several (335i vert, 540i sport and 530i sport). I test drove the F30 335i sport and S4 w/ DSG. Both have their strong points. I preferred the power delivery from the S4. The tune in the N55 seems a bit conservative for my liking (even in sport and sport plus mode). Styling is very subjective both are very good but the upcoming M-sport model is very nice.
If leasing try to find a MY12 as I believe Audi has some good programs to move inventory before the refresh. I suspect the programs are less aggressive with the F30 since it is a new model. Rebates/incentives can change but the conquest and loyalty programs have been fairly consistent.
The interior in the F30 has come long way but I did like the older style for it's simplicity and functionality. However what works for one driver/owner may not be acceptable for another. You may also want to test drive the 328i sport. The press seems very enamored with this powertrain. Plenty of power coupled with great fuel economy.
If leasing try to find a MY12 as I believe Audi has some good programs to move inventory before the refresh. I suspect the programs are less aggressive with the F30 since it is a new model. Rebates/incentives can change but the conquest and loyalty programs have been fairly consistent.
I used to frequent this forum when I had my 06 A4 2.0T.
So a bit of background.
Currently I'm driving my 09 135i MT, and It's been a blast for the past 3yrs.
Lots of big power, overall a very nice small coupe.
I'm looking for my next ride and am considering going back to Audi.
The F30 335i is on my list. Looks very nice this time around, especially the interior, which is finally something that can compete with Audi.
The direct competition that I am VERY seriously looking at, and why I'm here, is the S4.
The other Audi, if I stick with small coupe style is the TT vert.
This time I am considering going with an auto, especially the dual clutch in the S4.
Dealer says 2012 S4's exist and I'm can probably find what I want though color combo with be limited. I don't want much just the sport dif, B&O audio, nappa leather as I prefer full leather.
I can order and it will take 60-90 days, which is a good bit longer than BMW.
I ordered my 135i and it came to me in 6 weeks just as I ordered it.
So, if I go with an order, as I do have the time to wait, I'm probably going for the 2013 S4.
I don't know if Audi will have the $1000 conquest cash they have now of $1000. But, maybe the leasing will be better due to better residual for a newer model.
What is coming in the 2013 S4?
I hear that the B&O audio system may be standard, yes/no?
And, full leather vs alcantara/leather interior, yes/no/
If that's true and the price isn't increased too much, that would help offset the $1000 conquest cash, as I only want those 2 options and the spot diff.
Comments, knowledge, rumors, facts, all accepted.

I was also seriously considering going for a 2012 model year but after checking out the facelift at the auto show and checking out some of the latets vids available on youtube. I think I am going to wait. Dealer told me ordering shld be available in two week or so. Thats when I plan to pull the trigger.
Note: To other members, how hard would it be to negotiate price on the 2013. My goal is to be not more that 1000 over invoice. Is that realistic for a brand new car (all be it a facelift). The new f30s gotta make audi a little nervous I'd hope.
Trending Topics
Bringing Audi to Life for Audi Fans
In my case, the scales were tipped heavily in favor of the 335i because I already have a trip planned to Germany in late June-early July, and I could have done European delivery (ED). By all accounts, BMW's ED program is fantastic, and certain BMW dealers really embrace the program and give great pricing.
Audi's ED program is not as well established as BMW's, and the pricing I was able to negotiate with my local dealer wasn't as good as the BMW pricing I would have received, though the Audi loyalty incentive helps get them in the same ballpark. In any case, it looks like the 2013 S4 will not be available in time for my trip, though I'm holding onto a sliver of hope that it may work out at the last minute.
Other advantages to the F30 include the heads up display, BMW apps and other technology, and relatively spacious back seat. While they all sound nice, I decided that none is that important to me.
My decision to go with the S4 over the 335i was based primarily on three factors. First, while the 8-speed ZF transmissions are as good as any AT I've ever driven, S-Tronic is still in a different league. After driving A4s for 10 years, I moved to an A3 4 years ago solely for the transmission. I don't really want to go back to a true manual, and I don't think I can quite stomach a true automatic. For me S-tronic is the best of both worlds.
Second, I prefer the S4 interior by a long shot. It's a matter of personal preference, and my preference generally lies with Audi's interiors over BMW's.
Third, on my 12 minute drive to work, I must see at least eight different 3-series every day, including a couple of M3's. It's rare that I ever see an S4 in my city, so the S4 just seems more exclusive.
The toughest decision was whether to buy a 2012 S4 immediately or wait for a 2013. In the end, the fear of regret won out over impatience. While none of the announced differences in the 2013 is a big deal, collectively they're enough to make me wait at least for the order guide to come out. I expect to love my new S4 and expect to want to drive it for at least 5 years, so another 4-5 months won't kill me. Here's hoping for Estoril Blue Crystal.
-Steven


