Ordering a 2011 S4 - Discount?
Audiworld Junior Member
Joined: Mar 2010
Posts: 55
Likes: 0
From: Mountain View, CA
Funny in March 2010, Stevens Creek Audi would not budge from MSRP on a 2010 S4 on the lot. I left twice, they called me a couple of times, but they would not budge from MSRP. They were selling the cars as they came off the truck, so fast they did not need to discount them. The zag pricing for this dealer was also listed as; the dealer will provide price.
For you Bay area shoppers, as of March 2010 also:
Carlsen Audi was same thing - MSRP
Rector Audi would go $500 off MSRP
AudiWorld Member
Joined: Mar 2010
Posts: 239
Likes: 0
From: Chicago
Just my .2 here. This forum is FANTASTIC for getting a feel for what people are getting and what options you have; but, at the end of the day everyone has a different negotiation style and timing and which SA you speak to is also a major component. As is evidenced here, just because one guy got a great deal from a particular dealer doesn't mean everyone will be able to get that same deal. The opposite also holds true - just becuase dealer X told one guy one day "MSRP" doesn't mean that you can't arrive at a different number.
AudiWorld Super User
Joined: Jul 2008
Posts: 2,721
Likes: 367
From: Silicon Valley
Timing has a lot to do with pricing & of course location.
Northern California Bay Area is the worst for pricing, since there
are too many people willing to pay the higher price.
Early in the season, before so many glowing reviews, was a better time to get a 2010 S4 at a good price.
Northern California Bay Area is the worst for pricing, since there
are too many people willing to pay the higher price.
Early in the season, before so many glowing reviews, was a better time to get a 2010 S4 at a good price.
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