S7 Discussion forum for the Audi S7

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Old Apr 14, 2013 | 03:00 AM
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Was talking to my dealer and ask him what was the best price he could give me for a load s7? He said MSRP, there was no reason to discount because they are limit quanities for each dealer. So i said i will get back to you . Was anyone able to get a better price? Plus im a first time Audi buyer also
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Old Apr 14, 2013 | 06:03 AM
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Here's how I buy them. I don't go through a salesman. I don't waste my time or theirs. I call or write a letter to the sales manager and say something to the effect of "I realize you have to make a profit and I respect that. So come up with an amount of profit OVER INVOICE and let me know." NEVER work off of MSRP. Now I always order my cars and don't have to go test drive them, etc. This is how I bought both my S4 and S7 and it has worked very well. Depending on where you live, try to go to a smaller dealer who may not have the demand that they can get full pop.
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Old Apr 15, 2013 | 07:37 AM
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Originally Posted by jhebert
Was talking to my dealer and ask him what was the best price he could give me for a load s7? He said MSRP, there was no reason to discount because they are limit quanities for each dealer. So i said i will get back to you . Was anyone able to get a better price? Plus im a first time Audi buyer also
Local dealer gave me $1,500 off

Not bad since i had the first delivery to our City
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Old Apr 23, 2013 | 03:41 AM
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ordered a 2014 s7 in garnett red comfort seat inovation package and cold weather and the new black optic delivery in late sept. cannt wait turning in my mb e550 cab been a fun rude but looking forward to a new adventure with the audi.
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Old Apr 23, 2013 | 05:39 AM
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Any discount?
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Old Apr 23, 2013 | 05:52 AM
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No, but i heard of dealers marking up the car by about 1-2 k because each dealer only gets so many of these s7 and their a hot car. I did a edmond search for s7 across the U.S. and only found 8 total for sale .
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Old Apr 23, 2013 | 06:36 AM
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I have heard the same and suspect it will be worse for the RS7.

Congrats on your order! Now the hard part begins...
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Old Apr 23, 2013 | 04:56 PM
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Originally Posted by jhebert
Was talking to my dealer and ask him what was the best price he could give me for a load s7? He said MSRP, there was no reason to discount because they are limit quanities for each dealer. So i said i will get back to you . Was anyone able to get a better price? Plus im a first time Audi buyer also
i got a fairly decent discount off (3-5%) but it was my 3rd Audi from that dealer so I had a relationship and I figured I could go Euro delivery and get around the same discount.

So, since you don't have the relationship with the guy, change up your negotiations with the dealer. You want the S7, he doesn't want to discount because he thinks he can get full price. So, maybe go back and change the approach to, I was looking at the C63 AMG, Panamera 4, and having a hard time making my mind up. Change your negotiating tactic so that he doesn't just think he's just competing with himself. If he says he cant discount because he only has a number of vehicles to sell, tell him thats his problem. XYZ dealer doesnt have a problem putting you in a Panamera.. Another Audi dealer in your area you can play against each dealer?

If its a special order, tell him you are ready to stroke a $1000 deposit check on the spot, if he knocks $1500 off msrp.. Just know what you want and be confident. If he's a decent sales guy he wont negotiate against himself, and he wont discount a car with a casual onlooker.. I've seen R8's sit in dealers and eventually get discounted.. you can get tons knocked off 911's. As long as you are reasonable, I don't see why they wouldnt be.
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