Regional Advertising Fees?

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Dec 22, 1998 | 02:12 PM

mshan

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Regional Advertising Fees?

Does the Audi regional advertising fee reflect an actual per car dealer cost, or are dealers charged a lump sum fee, irrespective of the number and type of Audi's they sell?Thanks!

Dec 22, 1998 | 02:36 PM

Ali B

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In SoCal, Audi dealer ad fee is 1% of vehicle base invoice price

This fee is shown on the invoice sheet of each vehicle. A 1.8T has a fee of something like $209, while a 2.8 A4 has a dealer advertising fee of $249 (1% of $24,920).

Dec 22, 1998 | 02:44 PM

Ali B

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I guess this doesn't really answer your question ...

What I mentioned above is presumably how dealers are charged for regional advertising. I don't know whether in fact they pay Audi this fee or not. I am pretty sure they are charged per car and by the type of car. Therefore, they pay a higher fee for an A8 4.2 quattro than an A4.BMW has a flat $300 advertising fee in this area (used to be $200). At least this is how much it is for the 3-Series.

Dec 22, 1998 | 04:34 PM

Bob

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I ran into that when I recently ordered my A4...

The advertising fee was the only snag that I ran into after carefully calculating the dealer invoice and the cost above dealer invoice I was willing to pay. It kind of took me by surprise as I hadn't read anything to prepare me for that fee and I wasn't sure if it was a valid cost or not. I was able to talk my salesman down an additional $50 dollars when I balked. So, in effect, I ended up paying about $200 more than I had expected to pay due to this unforseen fee. All the dealers I spoke to included this cost.

Dec 22, 1998 | 06:48 PM

tHe uNaBimMeR

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This is a BOGUS charge concocted by JIM H and AoA!

File it with RustyJones and Scotchguard treatments!

Dec 23, 1998 | 06:16 PM

JIM H.

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If ignorance is bliss,you're standin' at the Pearly Gates!

When the time comes, I'll show you a factory invoice w & w/o regional advertising fee. Fortunately for me, the NE region has no such charge, but other parts of the country do.