August 12, 2004
Source: Audi of America
AUBURN HILLS – In its fourth annual ranking of the 100 most valuable global brands, Business Week and Interbrand named Audi to its prestigious list. This is Audi’s first appearance on the list.
“Clear and consistent branding have moved Audi to become a leading luxury auto brand, also in the increasingly important Chinese market. This completes their global footprint,” commented Jan Lindemann, Global Managing Director of Brand Valuation for Interbrand.
A dollar value is calculated for each brand using a mix of publicly available data, projected profits, and variables like market leadership. The article along with the Global Brand Scorecard appears in the August 2 issue of Business Week.