Audi Reports February Sales
Audi today announced sales for the month of February totaling 4,653 units sold, a decrease from February sales in 2008. Audi predicts an increase in its share of the U.S. luxury vehicle market when all February 2009 sales are reported compared to year-earlier results. This increase continues a consistent climb by Audi in market share over the course of last year and again this January.
The Audi A5 continued to post increases over last year. The A5 recorded 494 units sold in February 2009, an increase of 28.6% over the previous February. Coupled with January sales, the Audi A5 is outselling its 2008 pace by 51.1% with 1,097 units sold this year to date.
While the global outlook is challenging, we feel well-prepared and our focus is to catch the attention of consumers who are in the market for new or pre-owned vehicles, said Johan de Nysschen, President, Audi of America. The fact that weve gained market share nearly every month over the past year is an indication that our messages of efficiency, design and innovation are connecting with consumers.
Audi Certified Pre-Owned (CPO) sales maintained solid numbers regardless of the difficult market. Audi recorded 2,467 CPO units sold this February.
Audi of America and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi line up is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful brands globally. Last year AUDI AG recorded its 12th consecutive record year for sales and profit growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business issues.