Demand for Truth in 24 Triggers Exclusive (and Free) iTunes Release

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March 25, 2009

Source: Audi of America

  • The award-winning NFL Films documentary is available on iTunes at
  • Truth in 24 played to rave reviews after ESPN premiere – from critics and the public
  • Free download can be enjoyed on Mac, PC, iPhone, iPod and on widescreen televisions with Apple TV; an HD version will be available next week

    From the moment it hit the film festival circuit last fall to its nationwide ESPN premiere last Friday, Truth in 24 has generated a groundswell of enthusiasm among motorsports and movie fans alike.

    Now, in response to viral interest online and elsewhere, Truth in 24 is exclusively available on the iTunes Store ( The free download on iTunes means the award-winning NFL Films documentary can be enjoyed on any Mac or PC, iPhone, iPod with video and on a widescreen TV with Apple TV. Also, in response to consumer requests, Truth in 24 will be available next week in stunning high-definition on iTunes at as a free download.

    Truth in 24 provides an unprecedented behind-the-scenes glimpse of the Audi Sport auto racing dynasty pushing to maintain its dominance at the legendary 24 Hours of Le Mans endurance race in France against a powerful new rival. Although Audi had claimed seven of the previous eight Le Mans competitions, its chances entering the 2008 race were far from certain.

    Truth in 24 marks the first time that NFL Films attempted to tackle an auto racing project. It is narrated by action film star Jason Statham and was co-developed by Intersport, the Chicago-based producer of award-winning sports programming.

    The result of their teamwork is a film that has won wide acclaim –earning praise as one of the best, if not the best, motorsports documentaries of all time. Truth in 24 has also earned awards at international film festivals in Fort Lauderdale and Tampa, Florida.

    “From the beginning it was important to us – and, of course, important to NFL Films and Intersport – to wind up with a film that told an honest and dramatic story,” said Scott Keogh, Chief Marketing Officer at Audi of America. “The barrage of questions we’ve fielded since Truth in 24 debuted at the Chicago and AFI Fest film festivals suggest that goal was achieved.”

    Truth in 24 isn’t strictly for race fans, either. The superb storytelling of Emmy-winning NFL Films directors Keith Cossrow and Bennett Viseltear brings to life the human drama of a sport best known for its powerful machines.

    But don’t take the praise for Truth in 24 from a corporate press release; take it from public reviews rapidly spreading on iTunes, Twitter and blogs:

    “Nothing in recent memory captures the true team effort that is Le Mans, or the unrivaled prowess of a(n) Audi in the sport. It’s entertaining, doesn’t seem to drag on and (is) filled with all sorts of fantastic cinematography and intelligent narration. This couldn’t have been released for free at a better time.” – 4 out of 4 stars from an iTunes user

    “I’m not a race fan but I loved this documentary!!! Everyone should see this!!!” – 4 out of 4 stars from an iTunes user

    “Finally got to watch the Audi Le Mans movie, Truth in 24. Nothing short of FANTASTIC!!’ – Twitter tweet

    “Ever wanted to know what it’s like at Le Mans – get Truth in 24 free on iTunes. I’ve been around some ALMS, 24 hr, motor races … well done.” – Twitter tweet

    “I actually created an iTunes account, just so I could download this. I missed it because I had to work Friday night, so I’m really excited for this!” — reader


    Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi line up is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales and profits. Visit or for more information regarding Audi vehicle and business issues.


    Since 1964, NFL Films has revolutionized the way America watches football and set the standard in sports filmmaking. The exclusive all-access sound, stunning cinematography, stirring orchestral music and poignant storytelling are the trademarks of NFL Films Winner of 95 Emmy awards, NFL Films is widely recognized as the most honored filmmaker in sports. Each season, the studio produces and distributes more than 2,500 hours of new NFL programming for the NFL Network, broadcast and cable networks,, home videos, DVDs and CD-ROMs. For more information, log onto


    For more than 20 years, Intersport has been recognized as an Emmy Award-winning creator, producer and distributor of original sports and entertainment programming as well as an industry leader in event marketing and corporate hospitality. The Intersport Media Group is one of the largest independent producers in the U.S. through the distribution of sports and entertainment content across all media platforms. The Intersport Event Marketing Group designs and executes national event marketing initiatives, including mobile marketing tours at professional, collegiate and youth sporting events as well as major event corporate hospitality programs. Intersport is headquartered in Chicago with offices in New York City and Los Angeles. For more information, please visit


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