World Debut of the Audi A4 at the Frankfurt Motor Show: Bryan Adams Sings for Audi

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September 11, 2007

Source: Audi AG

  • Rock icon performs at the Audi press conference in Frankfurt

    Car lovers and music fans got double the value at the world debut of the new Audi A4 at the Frankfurt Motor Show: in addition to the fascinating A4 successor model, an extra highlight was provided by the rock star Bryan Adams.

    The Canadian born singer is one of the world’s most highly acclaimed musicians whose career has spanned more than three decades. The celebrated rocker sang his classic hit single “Run To You”. As he sang, Audi’s new vehicle was unveiled as part of a spectacular show.

    Once Rupert Stadler, Chairman of the Board of Management of AUDI AG, had announced the surprise guest and the first few notes of the hit could be heard, the atmosphere was buzzing at the show stand in Hall 3.

    “Bryan Adams is an excellent match for Audi and the new A4,” said Stadler. “Just like Audi, he has remained on the road to success for decades.”

    “With this new car”, Adams noted, “Audi and the four rings prove that they belong in the top segment in the automotive industry”.


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