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Have the 40 A4 Ultra Sport 6MT models already gone on sale?

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Old 10-13-2018, 04:42 AM
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I don't think it's about the sales anymore. Sales of the manual A4 actually increased about 50% from 2017 to 2018.
It's more of a philosophical shift from the Audi leadership--manual transmissions don't fit into their planned future of electrification and autonomous driving.
Old 10-13-2018, 10:37 AM
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Originally Posted by Group B
I don't think it's about the sales anymore. Sales of the manual A4 actually increased about 50% from 2017 to 2018.
It's more of a philosophical shift from the Audi leadership--manual transmissions don't fit into their planned future of electrification and autonomous driving.
​​​​​​I thought so too. The 2018 manual sales actually seemed good. They sold out pretty fast in my area. But I think they are still selling the manual transmission models in Europe and other markets though. Unless they are discontinuing it everywhere (and making everything electric and/or level 2/3 autonomous), they should continue to sell it. Especially when there are lots of people like us that really love driving manual transmission. But a full autonomous future is gonna suck. I enjoy driving a lot, especially my 6 speed A4.

As for competitors, BMW 3 series (330i/340i in all markets) isn't supposed to offer a MT from 2019, but the M3 still will (especially due to the high demand from US based enthusiasts). Even the M6 still can be had with a MT just in the US I think. Would be nice if Audi let us at least have some of the S line up with a MT too again.

Apart from Cadillac ATS (which is set to be discontinued after 2019), the only other option in this class is the Genesis G70.

Last edited by robertdavidlee; 10-13-2018 at 10:49 AM.
Old 10-13-2018, 11:02 AM
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Originally Posted by robertdavidlee
​​​​​​But I think they are still selling the manual transmission models in Europe and other markets though. Unless they are discontinuing it everywhere
According to the Ultra Sport press release, the manual was not offered in Germany, and the US and UK had to get special permission to receive it.
Old 10-13-2018, 01:22 PM
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Originally Posted by Group B


According to the Ultra Sport press release, the manual was not offered in Germany, and the US and UK had to get special permission to receive it.
I do remember seeing that, but I just looked through the Audi German configurator and I was able to configure a 6 speed manual transmission on the A4 2.0T engine This is for the 2018 model. I was also able to configure A3 and A5 sedan/sportback/convertible with a 6 speed manual transmission. Let's see if the 2019 models offer a manual transmission too. If they don't, that means they did really cut it everywhere.

Btw looking through Craigslist a lot of the used A4s listed in my area appear to be manual transmission.

Last edited by robertdavidlee; 10-13-2018 at 01:25 PM.
Old 10-13-2018, 01:27 PM
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Originally Posted by robertdavidlee
I do remember seeing that, but I just looked through the Audi German configurator and I was able to configure a 6 speed manual transmission on the A4. This is for the 2018 model. I was also able to configure A3 and A5 sedan/sportback/convertible with a 6 speed manual transmission. Let's see if the 2019 models offer a manual transmission too. If they don't, that means they did really cut it everywhere.

Btw looking through Craigslist a lot of the used A4s listed in my area appear to be manual transmission.
I think the US / UK was the only market with the 252HP 2.0T engine and quattro. Europe also has some lower power engines possibly without quattro with the manual that we don’t have in the US.
Old 10-13-2018, 01:31 PM
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Originally Posted by robertdavidlee
I do remember seeing that, but I just looked through the Audi German configurator and I was able to configure a 6 speed manual transmission on the A4. This is for the 2018 model. I was also able to configure A3 and A5 sedan/sportback/convertible with a 6 speed manual transmission. Let's see if the 2019 models offer a manual transmission too. If they don't, that means they did really cut it everywhere.

Btw looking through Craigslist a lot of the used A4s listed in my area appear to be manual transmission.
If you take a closer look at the German configurator, the manual is only available with front-wheel-drive and the 2.0 gas engine. No quattro like we got, and no diesel, where it was traditionally a big seller.
Old 10-13-2018, 01:43 PM
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Originally Posted by Group B


If you take a closer look at the German configurator, the manual is only available with front-wheel-drive and the 2.0 gas engine. No quattro like we got, and no diesel, where it was traditionally a big seller.
I just noticed that. My bad. BTW don't we have that same FWD 2.0T model here as well? I remember getting one as a loaner once. Unlike Germany, I don't think that combo offers a manual transmission in the US though.

If Audi is no longer interested in special configurations for US, It'd be nice if we can at least get the manual variants of Audis sold here that are automatic only but offer a manual transmission in that same configuration outside the US (ie S3, TT, etc). Wonder if a manual swap is possible if we can import those parts here. I've seen people do swaps on the B8 Avant.
Old 10-13-2018, 04:15 PM
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Originally Posted by robertdavidlee
I agree. It was a dumb decision to make only 40. They should have made a lot more. I know few others that tried to get their hands on one, but just couldn't. There is a lot of demand for one. Honestly, Audi shouldn't even discontinue the manuals. Rather, they should sell it in enthusiast oriented versions like the Ultra Sport, where they will actually sell pretty well.
Did you read one of the articles about the cancellation of the MTs? Some senior guy at Audi of America convinced HQ in Germany to invest in the R&D/certification/etc of the MT version based on an expectation that something like 10% of cars would be manuals and it turned out that under 3% were. Oops. I believe this fellow is the same person who cooked up the idea of these 'ultra sport' models. If you were him, would you REALLY want to repeat your mistaken optimism in MT demand a second time?
Old 10-13-2018, 04:25 PM
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Originally Posted by A4Scott


I think the US / UK was the only market with the 252HP 2.0T engine and quattro. Europe also has some lower power engines possibly without quattro with the manual that we don’t have in the US.
As someone wisely said sometime ago in this forum, in Europe, people buy manuals for money reasons, not enthusiastness/performance. Given fuel costs, taxes, etc. in many European countries, if you're concerned about cost, you'd get the smaller engine option (1.4L gas or the lower-power diesel) with a manual and FWD. If you've got the budget to afford a 252HP car (the base 1.4L gas is 150HP), you don't want a manual transmission when there's a lovely dual-clutch option available.

I was just at audi.fr, they happily offer a FWD 1.4L gas and a 2.0L TDI 122 HP and 150HP variant in manual. If you want quattro or a more powerful engine, you're getting a S tronic (or, with the 3.0L TDI, a 'tiptronic', i.e. a torque converter automatic).

The problem is, there's no market for a FWD 1.4L 150HP A4 in North America - first, you'd bleed red ink by cutting the MSRP enough to try and make it appealing (North American 252HP cars are much, much cheaper than 252HP cars elsewhere, so there isn't going to be much margin to cut) and secondly, the enthusiast crowd that has the only interest for manuals in 'luxury' cars would never want that; what they really want would be a manual S4.

Some Audi of America executive convinced Germany that there was a significant market for a quattro ultra 252HP 2.0T MT car in North America. It sold at about 1/3rd of the volume that he used to convince them to make it in the first place. There's no market for it elsewhere. The end.
Old 10-13-2018, 04:31 PM
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Originally Posted by VM
As someone wisely said sometime ago in this forum, in Europe, people buy manuals for money reasons, not enthusiastness/performance. Given fuel costs, taxes, etc. in many European countries, if you're concerned about cost, you'd get the smaller engine option (1.4L gas or the lower-power diesel) with a manual and FWD. If you've got the budget to afford a 252HP car (the base 1.4L gas is 150HP), you don't want a manual transmission when there's a lovely dual-clutch option available.

I was just at audi.fr, they happily offer a FWD 1.4L gas and a 2.0L TDI 122 HP and 150HP variant in manual. If you want quattro or a more powerful engine, you're getting a S tronic (or, with the 3.0L TDI, a 'tiptronic', i.e. a torque converter automatic).

The problem is, there's no market for a FWD 1.4L 150HP A4 in North America - first, you'd bleed red ink by cutting the MSRP enough to try and make it appealing (North American 252HP cars are much, much cheaper than 252HP cars elsewhere, so there isn't going to be much margin to cut) and secondly, the enthusiast crowd that has the only interest for manuals in 'luxury' cars would never want that; what they really want would be a manual S4.

Some Audi of America executive convinced Germany that there was a significant market for a quattro ultra 252HP 2.0T MT car in North America. It sold at about 1/3rd of the volume that he used to convince them to make it in the first place. There's no market for it elsewhere. The end.
True, although Car and Driver reported it was 6% take rate in the US. What I feel is that they should have brought the S4 MT or just the Ultra Sport instead. Secondly, they didn't really advertise the manual transmission at all. That may have helped. I still wish they bring the S3/TT variant they offer in Europe and Australia here.


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