A8 preview
#1
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A8 preview
I don't understand why the mercs and BMW's outsell the Audi's, especially in Canada.<ul><li><a href="http://www.canadiandriver.com/previews/04a8.htm">A8 preview</a></li></ul>
#2
Nice but to answer your question.
1. brand recognition - the 7 series/S class buyer is not looking for performance or value, just brand recognition and luxury features
2. the previous A8 was the most boring in it's class, the new one stands a chance
2. the previous A8 was the most boring in it's class, the new one stands a chance
#3
Re: A8 preview
I've only known one person to express an interest in the A8 and some people know the S8 from the movie "Ronin". Otherwise most not-in-the-know people say "A - what?". I agree with the article - not enough marketing presence to outdo the BMW or Mercedes cars.
Hopefully the new A8 will change all that.
Hopefully the new A8 will change all that.
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