IB isn't the first to be oblivious to the importance of discussion forum design.
03-19-2009, 05:43 AM
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AudiWorld Uber User
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IB isn't the first to be oblivious to the importance of discussion forum design.
An instructive parallel. Too bad nobody at IB reads Wired.
From Wired Magazine, Issue 16.11
A week after CNET rolled out the hated redesign, a couple of work-at-home computer programmers—longtime UrbanBaby users themselves—launched a rival site called YouBeMom.
They perfectly re-created the look and feel of the old boards.....Within days, there was a mass exodus of users from UrbanBaby to the new site. CNET won't give out traffic figures, and neither will the owners of YouBeMom. But I logged on to both sites recently and compared how often people posted. I'd estimate that YouBeMom has three times the traffic of UrbanBaby. That's just how fragile a social application can be. People have a very sophisticated sense for their online hangout—if you mess up the feel of it, or impede the ways they want to schmooze online, they're gone.
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From Wired Magazine, Issue 16.11
A week after CNET rolled out the hated redesign, a couple of work-at-home computer programmers—longtime UrbanBaby users themselves—launched a rival site called YouBeMom.
They perfectly re-created the look and feel of the old boards.....Within days, there was a mass exodus of users from UrbanBaby to the new site. CNET won't give out traffic figures, and neither will the owners of YouBeMom. But I logged on to both sites recently and compared how often people posted. I'd estimate that YouBeMom has three times the traffic of UrbanBaby. That's just how fragile a social application can be. People have a very sophisticated sense for their online hangout—if you mess up the feel of it, or impede the ways they want to schmooze online, they're gone.
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