jchobby

Have a red RS4 with titanium package on the floor, which looks great. Those wheels would really help the brake dust back pain. It feels like I am washing my wheels once a day.
I didn't care for the two tone seats, and int. trim. The TT has a steering wheel like the Euro RS4 with full leather wrap. Might work better than a euro RS4 type (controls) for those who want to change.
It is hard to get excited about the S5 when the R8 is looming a few steps away.

NewYorkDesigner

The S5 is beautiful, including the interior. The S5 will be released before the A5 (old news to many I'm sure). TT is a big win in my book. S4 was pretty much invisible and an unknown considering everything else that was there. They were letting the general public sit in the S6, the TT and the TT convertible but not the S8 or the RS4. Since the special combo interior of the RS4 (including the piano black) they have to keep it perfect for future events (there is no other version of this car). Audi was also giving individual audio/video "virtual tours" for the R8 and TT via portable Samsung PDA/mobile screens (sort of like an overgrown Sony PSP). Audi certainly had lots of new product this year compared to previous years.