Denny, can you give me the link to Len Hunt's quote vis a vis Audi v BMW?
02-20-2002, 12:22 PM
#2
Wall Street Journal article...here is a report by Bloomberg on it...
Wall Street Journal does not provide articles to Lexis/Nexis. This Bloomberg article summarized the WSJ article. WSJ website where I did find article is a fee only site.
**************************
Copyright 2002 Bloomberg L.P.
Bloomberg News
February 19, 2002, Tuesday 10:00 AM Eastern Time
LENGTH: 187 words
HEADLINE: AUDI BEGINS LARGEST AD CAMPAIGN TO BOOST U.S. SALES, WSJ SAYS
BYLINE: Judy Fettner in the Princeton newsroom (609) 750-4636, or at jfettner1@bloomberg.net. Editor: Kuzbyt.
DATELINE: Ingolstadt, Germany
BODY:
Volkswagen AG's Audi AG luxury division has begun its largest advertising campaign to boosts sakes and gain brand recognition in the U.S., the Wall Street Journal reported.
Audi's ad campaign costs more than the $105 million the company spent last year, the paper said, citing Nielsen Monitor- Plus, an ad-tracking service. Bayerische Motoren Werke AG has the brand recognition in the U.S. that Audi wants, the paper said, citing Len Hunt, the U.S. head of Audi. BMW sales are more than double Audi's, the paper said.
Audi wants the ads, which highlight features that set Audi cars apart, to attract consumers who can afford to buy a BMW, but don't like the status symbol that comes along with it, the paper said.
An unusual part of the campaign is a two-minute history of Audi that was originally developed in part, as an internal morale- booster, the paper said. AOL Time Warner Inc.'s Cable News Network has run the extra-long commercial, and General Electric Co.'s NBC has shown Audi ads during the Olympics, the paper said.
(WSJ 2-19 B7)
**************************
Copyright 2002 Bloomberg L.P.
Bloomberg News
February 19, 2002, Tuesday 10:00 AM Eastern Time
LENGTH: 187 words
HEADLINE: AUDI BEGINS LARGEST AD CAMPAIGN TO BOOST U.S. SALES, WSJ SAYS
BYLINE: Judy Fettner in the Princeton newsroom (609) 750-4636, or at jfettner1@bloomberg.net. Editor: Kuzbyt.
DATELINE: Ingolstadt, Germany
BODY:
Volkswagen AG's Audi AG luxury division has begun its largest advertising campaign to boosts sakes and gain brand recognition in the U.S., the Wall Street Journal reported.
Audi's ad campaign costs more than the $105 million the company spent last year, the paper said, citing Nielsen Monitor- Plus, an ad-tracking service. Bayerische Motoren Werke AG has the brand recognition in the U.S. that Audi wants, the paper said, citing Len Hunt, the U.S. head of Audi. BMW sales are more than double Audi's, the paper said.
Audi wants the ads, which highlight features that set Audi cars apart, to attract consumers who can afford to buy a BMW, but don't like the status symbol that comes along with it, the paper said.
An unusual part of the campaign is a two-minute history of Audi that was originally developed in part, as an internal morale- booster, the paper said. AOL Time Warner Inc.'s Cable News Network has run the extra-long commercial, and General Electric Co.'s NBC has shown Audi ads during the Olympics, the paper said.
(WSJ 2-19 B7)
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