Forget about a faster TT...>>
09-07-2006, 04:33 AM
#1
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Forget about a faster TT...>>
Audi draws line on a faster TT to avoid undermining the muscular appeal of the upcoming R8 according to Auto Express<ul><li><a href="http://www.autoexpress.co.uk/news/autoexpressnews/202585/audi_tt.html">Read me...</a></li></ul>
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09-07-2006, 05:56 AM
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Re: Forget about a faster TT..
Its all marketing, but still, with the 2.0T and 3.2 V6 and their inherent tunability, how limiting is Audi's decision? I still haven't completely warmed up to the TT MkII yet, but I am sure it will be a home run for a new generation of TT owners.
Audi is a great engineering company that really "gets" the driving experience. Their marketers, however, are not always in synch with conveying the engineering innovations of the product line. The last thing they need is too much overlap in the product line and they seem to consciously trying to avoid this. With the advent of the Q7, the AllRoad was discontinued despite its cult following. The A4 and A6 Avants, which could be alternatives for some Q7 buyers, are likewise hard to come by. On the other hand, the A4 S-Line, S4, and RS4 represent a nice progression in performance, engineering prowess, and price point.
I haven't seen the new TT yet, but assuming it stays somewhat close to its first generation roots, it will stand unique in the lineup and have appeal despite having a performance ceiling from Audi. This ceiling hadn't hurt the original TT and if anything, cultivated a rich aftermarket. On the other hand, it can be argued that the 1.8T was the right engine for the car offering a favorable blend of performance and economy. I suspect the 2.0T will pick up nicely where the 1.8 leaves off.
Whether the new TT stays true to its roots, which are not entirely based in performance, is another question.
Audi is a great engineering company that really "gets" the driving experience. Their marketers, however, are not always in synch with conveying the engineering innovations of the product line. The last thing they need is too much overlap in the product line and they seem to consciously trying to avoid this. With the advent of the Q7, the AllRoad was discontinued despite its cult following. The A4 and A6 Avants, which could be alternatives for some Q7 buyers, are likewise hard to come by. On the other hand, the A4 S-Line, S4, and RS4 represent a nice progression in performance, engineering prowess, and price point.
I haven't seen the new TT yet, but assuming it stays somewhat close to its first generation roots, it will stand unique in the lineup and have appeal despite having a performance ceiling from Audi. This ceiling hadn't hurt the original TT and if anything, cultivated a rich aftermarket. On the other hand, it can be argued that the 1.8T was the right engine for the car offering a favorable blend of performance and economy. I suspect the 2.0T will pick up nicely where the 1.8 leaves off.
Whether the new TT stays true to its roots, which are not entirely based in performance, is another question.
