Jason, here's an article for you: CHEAPER LAMBORGHINI IN WORKS?
01-05-2001, 05:41 AM
#1
Jason, here's an article for you: CHEAPER LAMBORGHINI IN WORKS?
January 5, 2001, Friday, Final EDITION
SECTION: DRIVE, Pg. DR23
LENGTH: 238 words
HEADLINE: CHEAPER LAMBORGHINI IN WORKS?
BYLINE: SUN NEWS SERVICES
BODY:
VW MAY MAKE LEGENDARY MARQUE MORE AVAILABLE TO EXOTICS-HUNGRY MASSES
A smaller, more "affordable" Lamborghini? Don't laugh.
That's what Volkswagen/Audi officials are contemplating, just a few years
after VW purchased the Lamborghini brand and assigned it to the Audi division.
Lamborghini is the fabled Italian marque that Audi of America vice president
Len Hunt describes as "complete testosterone on wheels." The logo is the raging
bull, and it's among the priciest of auto exotica. A Lamborghini Diablo 6.0,
with an aluminum body and a V-12 engine, has a base price of just less than $
300,000US.
Hunt said Audi dealers will not sell Lamborghinis - ever. But Audi eventually
may develop engines for smaller Lamborghinis. That's how the Bavarian-based
manufacturer may expand the coveted Lamborghini brand and capitalize on the
growing market for exotic automobiles.
A more mundane analogy is the Audi TT. Had it not been for the economical
Volkswagen Beetle/Skoda Octavia/Seat Toledo chassis, he said, there may never
have been such an exotic spinoff as an Audi TT.
"What's the future of Lamborghini?" Hunt said. "No. 1, you must keep it as a
brand in its own right, so you don't sell it through an Audi dealer. That would
be wrong.
"Maybe we'll look at Audi developing engines for smaller Lamborghinis.
"Maybe start bridging the gap. Because the envelope of Lamborghini can be
very easily expanded."
LOAD-DATE: January 5, 2001
SECTION: DRIVE, Pg. DR23
LENGTH: 238 words
HEADLINE: CHEAPER LAMBORGHINI IN WORKS?
BYLINE: SUN NEWS SERVICES
BODY:
VW MAY MAKE LEGENDARY MARQUE MORE AVAILABLE TO EXOTICS-HUNGRY MASSES
A smaller, more "affordable" Lamborghini? Don't laugh.
That's what Volkswagen/Audi officials are contemplating, just a few years
after VW purchased the Lamborghini brand and assigned it to the Audi division.
Lamborghini is the fabled Italian marque that Audi of America vice president
Len Hunt describes as "complete testosterone on wheels." The logo is the raging
bull, and it's among the priciest of auto exotica. A Lamborghini Diablo 6.0,
with an aluminum body and a V-12 engine, has a base price of just less than $
300,000US.
Hunt said Audi dealers will not sell Lamborghinis - ever. But Audi eventually
may develop engines for smaller Lamborghinis. That's how the Bavarian-based
manufacturer may expand the coveted Lamborghini brand and capitalize on the
growing market for exotic automobiles.
A more mundane analogy is the Audi TT. Had it not been for the economical
Volkswagen Beetle/Skoda Octavia/Seat Toledo chassis, he said, there may never
have been such an exotic spinoff as an Audi TT.
"What's the future of Lamborghini?" Hunt said. "No. 1, you must keep it as a
brand in its own right, so you don't sell it through an Audi dealer. That would
be wrong.
"Maybe we'll look at Audi developing engines for smaller Lamborghinis.
"Maybe start bridging the gap. Because the envelope of Lamborghini can be
very easily expanded."
LOAD-DATE: January 5, 2001
01-05-2001, 07:54 AM
#3
Yep, we know about this one. It's a good thing though since we have to have a car.....
.....to compete with the Ferrari 360. This idea has been kicked around since the Chrysler days, but it looks like the Audi cash is finally going to bring this car to light.
Thanks Den:-)
Thanks Den:-)
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