Is VW/Audi making a mistake by not providing enough differentiation between the brands?...
06-10-2003, 05:37 PM
#1
Eighth Member of AudiWorld. God-like, glorious and all-knowing.
Thread Starter
Is VW/Audi making a mistake by not providing enough differentiation between the brands?...
As you may know, the Audi TT is built on a VW Golf platform. No, the TT is not a Golf, but there are a number of shared parts.
Currently, both Audi and VW are offering new models with a lot of similarities under the sheet metal. For example, the Golf R32 has a beefed up suspension, as does the TT. The R32 uses a new version or the venerable VR6 engine, as does the TT. The R32 will offer a new DSG transmission just as the TT will. There's a new exhaust on the R32 which is similar or identical to that of the TT.
I was just looking at a UK order sheet for the VW R32. I'm seeing colors available such as Moro Blue, Goodwood Green, Brilliant Red and Dolomite Gray Pearl Effect. (Okay, so VW calls it "gray" and Audi spells it "grey"). Do these names sound familiar? They should, because they are the exact same colors offered on the TTs!
When one spends $40,000-$50,000 or more for most of the Audi line, they want something substantially more upscale than a VW. Former VW CEO Piech wanted to position his VWs head to head with Mercedes. He was wrong, in my view. Don't believe me? Keep an eye on Phaeton sales trends. Audi is your upscale line. Beat Mercedes with Audis and maintain VW's position as "the people's car".
I've driven a few very inexpensive VW loaner cars recently and I am seeing some very familiar parts. Sure, sharing parts saves VW and Audi money, but I am really looking for more separation between the brands. When I drive a Jetta or Passat, I don't want to feel like I'm in my Audi. I should not be experiencing a sense of Deja Vu when I'm cruising in a $16,000 VW Golf.
Not that there is anything wrong with VWs, but I don't believe VWs should be offered in the same colors. Modify that Dolomite Gray a touch and give it a name exclusive to VW. That couldn't be too tough or expensive.
When I drive a Mercedes, I don't think "Chrysler" (or vice-versa). It seems to me that there is too much similarity between Audi and VW these days and I think that it's time to provide more differentiation.
Surprisingly, it seems like some areas which are different, differ in favor of the cheaper VW. Why give cheaper R32s nice aluminum shift paddles and give TTs plastic shifters? Why offer standard H&R/Bilstein suspension on the R32 and not on the TT? Why offer a transmission choice on the R32 and not on the TT?
Does anyone else feel this way?
Currently, both Audi and VW are offering new models with a lot of similarities under the sheet metal. For example, the Golf R32 has a beefed up suspension, as does the TT. The R32 uses a new version or the venerable VR6 engine, as does the TT. The R32 will offer a new DSG transmission just as the TT will. There's a new exhaust on the R32 which is similar or identical to that of the TT.
I was just looking at a UK order sheet for the VW R32. I'm seeing colors available such as Moro Blue, Goodwood Green, Brilliant Red and Dolomite Gray Pearl Effect. (Okay, so VW calls it "gray" and Audi spells it "grey"). Do these names sound familiar? They should, because they are the exact same colors offered on the TTs!
When one spends $40,000-$50,000 or more for most of the Audi line, they want something substantially more upscale than a VW. Former VW CEO Piech wanted to position his VWs head to head with Mercedes. He was wrong, in my view. Don't believe me? Keep an eye on Phaeton sales trends. Audi is your upscale line. Beat Mercedes with Audis and maintain VW's position as "the people's car".
I've driven a few very inexpensive VW loaner cars recently and I am seeing some very familiar parts. Sure, sharing parts saves VW and Audi money, but I am really looking for more separation between the brands. When I drive a Jetta or Passat, I don't want to feel like I'm in my Audi. I should not be experiencing a sense of Deja Vu when I'm cruising in a $16,000 VW Golf.
Not that there is anything wrong with VWs, but I don't believe VWs should be offered in the same colors. Modify that Dolomite Gray a touch and give it a name exclusive to VW. That couldn't be too tough or expensive.
When I drive a Mercedes, I don't think "Chrysler" (or vice-versa). It seems to me that there is too much similarity between Audi and VW these days and I think that it's time to provide more differentiation.
Surprisingly, it seems like some areas which are different, differ in favor of the cheaper VW. Why give cheaper R32s nice aluminum shift paddles and give TTs plastic shifters? Why offer standard H&R/Bilstein suspension on the R32 and not on the TT? Why offer a transmission choice on the R32 and not on the TT?
Does anyone else feel this way?
06-10-2003, 06:58 PM
#7
AudiWorld Member
Join Date: May 2000
Posts: 219
Likes: 0
Received 0 Likes
on
0 Posts
Certainly confusing to the consumer.
I am a longtime VW buff, having owned 5 since 1974, and also two TT's. I think most VW fans are also Audi fans but the lines are definitely blurred these days. I owned a 1998 Passat, back then for $22K you could have the 1.8T motor, nice interior, all creature comforts, and a larger backseat than an A4 that sold for thousands more. The quattro of the Audi was one of its defining features but then that became available on Passats as well although only on the top of the line GLX. I have a deposit for a R32, every enthusiast ought to know by now that it is VERY similar under the skin to the 3.2TT for some $13K less. Style will always be the TT's calling card as well as most other Audis but I find the look of the R32 pretty cool as well. I can only imagine what non VAG fans are thinking.
))
