By Audi Media
- Sales in the first half of the year up by 17.8 percent to 268,666 cars
- Sales chief Luca de Meo: “Well over half a million cars will be sold in China by the end of the year”
- High customer satisfaction: Audi takes first place in J.D. Power SSI study
Ingolstadt/Changchun – Audi achieved new record figures in the Chinese market in the first half of the year, increasing unit sales in China including Hong Kong and Macau by 17.8 percent to 268,666 automobiles. In June, the company for the first time passed the mark of 50,000 deliveries in one month (50,756, or plus 14.1 percent compared with the 44,479 deliveries in the prior-year month).
“We have thus strengthened our position as the leading premium brand in China,” stated Luca de Meo, Member of the Board of Management for Sales at AUDI AG: “We are well on the way to achieving our target of delivering significantly more than half a million cars to customers in China this year.”
An important factor behind this success in the first half of the year was the production of cars locally in China: 224,666 deliveries represent growth of 21 percent. The Audi Q3* and Audi Q5* SUVs produced for the Chinese market confirmed their clear position as market leaders in their segments with deliveries of 35,140 and 52,216 units respectively. Amongst the imported vehicles, deliveries of the Audi A8L* in China increased by 36 percent to 10,951, those of the Audi Q7* by 47 percent to 10,743 units.
Audi delivered a top performance in China also in terms of customer service: In the J.D. Power China Sales Satisfaction Index (SSI) measuring the satisfaction of premium-car customers, the brand with the Four Rings took first place for the fifth time in succession.