Hey all -

Getting my car in the next week that I ordered 2 months ago and have been wating (and hoping) for an incentive before it came in. All of the incentives had been on the A7 Diesel, A6, A4, Q5, etc...

As of today, the A7 is covered under the New Owner Acquisition Program - so (since we own a 2013 MB) I'm getting another $1500 off my car - just confirmed with the dealer. That makes ~11% below MSRP.

LIFE IS GOOD!

Dave

-----------------------------------------------------------
Current owners of a BMW, Lexus, or Mercedes-Benz may qualify for the following New Owner offers:


Model Incentive*
2014 A4 & S4 Sedan $1,000
2014 allroad $1,000
2014 A6 (excluding S6) $1,500
2014 A7 (excluding S7 and RS 7) $1,500
2014 A8 (excluding S8 and W12) $3,000

*For an owner or a member of an owner's household where a model year 2001 or newer BMW, Lexus, or Mercedes-Benz vehicle is currently registered (proof of ownership/registration is required). Limit one incentive per eligible VIN. Audi of America, Inc. will pay between $1,000 and $3,000, depending upon model, towards the lease or purchase of a new, unused 2014 A4 or S4 Sedan, 2014 allroad, 2014 A6, 2014 A7, 2014 A8 or A8L, including TDI clean diesel models. Offer not available on 2014 S6, S7, RS 7, S8 and A8 L W12. No trade-in required. Offers are non-transferable. Not redeem able for cash. Incentive paid to dealer and requires dealer participation. May not be combined with Demonstrator, Service Loaner, or Audi Owner Loyalty Programs. See your Audi dealer for incentive and financing details, or, for general product information, call 1-800-FOR-Audi. All offers end January 2, 2014 (Audi of America 'Audi Acquisition Program' Bulletin 13-N-0100). ©2013 Audi of America, Inc.

 

I think that's actually been in place for a few weeks or longer now. When I originally wrote up my A7 first week of Oct., they gave me $1500 additional for my BMW too. Made the trade in even more attractive.

Congrats on the new (inbound) ride.

 

I'm not sure where you live but I've been checking weekly and this is the first time in my area that they gave us incentive for the A7

 

---------------------------------------------------------
Thanks - it's coming any day now!

I was at 9% discount before the $1500 and did not trade my BMW in - sold it privately for $4K more than they were offering on trade in. I had to find the offer code for the finance manager today - he first said the program had expired, then the discount had already been applied (it hadn't) then relented saying "the money come from Audi anyway".

Helps to be a (somewhat) educated consumer...LOL

 

Congrats on the purchase, looks like you snagged a great deal on an amazing car... almost jealous of your deal...

 

---------------------------------------------------------
After reading posts here for a year, I was also pleasantly surprised at the final selling price of $63,500.

Helps that the wifey works for a major company and we got 6% supplier discount right off the bat. Audi supplier discount is way better than either MB or BMW.

She also drives the Mercedes, which got us another $1500 off.

Guess I married well...or just lucky!