Are people paying MSRP for the new Q7's?
#22
AudiWorld Member
#23
AudiWorld Senior Member
My understanding is that Audi is no longer kicking in the 2% toward the ACNA discount. Therefore, my dealer is giving me 4% of MSRP, the same as would have cost them with the old ACNA kickback from Audi.
And... if my invoice data is correct, the markup between invoice and MSRP is now only 6% for the base vehicle and 7% for the all the options/extras. So the dealer profit is further squeezed from what it used to be.
And... if my invoice data is correct, the markup between invoice and MSRP is now only 6% for the base vehicle and 7% for the all the options/extras. So the dealer profit is further squeezed from what it used to be.
Last edited by RickObe; 02-12-2016 at 12:39 PM.
#24
AudiWorld Member
We ordered a loaded Q7 (no B & O). No discount available as we have not been members of ACNA for the required 6 months. Not certain it would have mattered either way. Hot new model, sellers market.
#25
My understanding is that Audi is no longer kicking in the 2% toward the ACNA discount. Therefore, my dealer is giving me 4% of MSRP, the same as would have cost them with the old ACNA kickback from Audi.
And... if my invoice data is correct, the markup between invoice and MSRP is now only 6% for the base vehicle and 7% for the all the options/extras. So the dealer profit is further squeezed from what it used to be.
And... if my invoice data is correct, the markup between invoice and MSRP is now only 6% for the base vehicle and 7% for the all the options/extras. So the dealer profit is further squeezed from what it used to be.
#26
AudiWorld Senior Member
Using the $50964 for the base invoice, adding all the options and then adding the DAG/PF charges makes my calculated invoice within $37 of TrueCar's invoice number. So it all makes sense now.
Last edited by RickObe; 02-14-2016 at 05:06 AM.
#27
AudiWorld Super User
Just about every Audi model has a dealer invoice cost of 93% of MSRP. (The dealer pays the factory freight charge at 100% as shown on the sticker). While there is no "holdback" with Audi as found on some other brands (a fixed percentage of a car's cost rebated to the dealer), they can earn incentives for achieving various goals set by the manf. These are achieved at different periods and are not tied to any single specific car.
That's why it's a good idea to buy a car at the end of a month, quarter or even better, at the end of a year when they are striving to maximize their rewards and are more likely to deal deeper.
Years ago, all of the gods were lined up in my favor. My best new car deal ever was done on New Years Eve during a snow storm just before the dealer closed with a car in their showroom. They were in a hurry to write me up and get me out the door (they didn't even bother to scrape the snow off my trade in to check it out) so I ended up getting the car for significantly below invoice cost and close to retail on my trade - took all of 45 minutes to do the paperwork and drive the car out of the showroom. I wish they were all that easy - haven't been able to replicate that since.
That's why it's a good idea to buy a car at the end of a month, quarter or even better, at the end of a year when they are striving to maximize their rewards and are more likely to deal deeper.
Years ago, all of the gods were lined up in my favor. My best new car deal ever was done on New Years Eve during a snow storm just before the dealer closed with a car in their showroom. They were in a hurry to write me up and get me out the door (they didn't even bother to scrape the snow off my trade in to check it out) so I ended up getting the car for significantly below invoice cost and close to retail on my trade - took all of 45 minutes to do the paperwork and drive the car out of the showroom. I wish they were all that easy - haven't been able to replicate that since.
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