Q5 a car for.....?
05-19-2009, 08:10 PM
#11
AudiWorld Senior Member
I think the Lexus is by far the most feminine in the class, and the Q5 is by far the most masculine. It's really the only one that I didn't think WAS a chick car. Maybe many woman will buy it but it is by no means a chick car looks wise, like the Lexus RX or Benz GLK or Acura RDX.
05-20-2009, 09:58 AM
#13
AudiWorld Senior Member
05-20-2009, 09:02 PM
#14
As someone said, the luxury compact SUV class is tilted toward women: the buyer wants to sit up high in an SUV, one that isn’t “too big”; they want to feel safe, but they also want to feel pampered. Now, whom does that describe . . . a man or a woman?
If you look at Audi’s advertising you’ll see that they are aiming the Q5 at women: one ad features a women lost in a parking garage full of Lexi. Another shows a man picking his son up from school amid many RXs, but this latter ad is counter-intuitive; women—not men--are most often the ones picking up their kids from school.
There are many ways to showcase a vehicle. The two ads I mention are very telling. As yet, Audi has no ads in the US showing the Q5 going off-road and tackling rough terrain. Isn’t that the hallmark of every SUV? Neither do we see any ads showcasing the vehicles utility: cargo space, roof rack, electrical ports, towing capacity. These are things one is inclined to associate with a male consumer, but Audi does not think they belong in their advertisements. Bragging about the power under the hood is also a common feature of ads targeting men. You’ll not see that in ads for the Q5. The reason for all of this is pretty obvious.
That said, I don’t care if it is a chick car. I like it: styling and handling are excellent (even better than the RX) and it is way a head of the X3, RDX, and GLK. Its real weakness is reliability; Audi simply does not have a good track record in this regard.
If you look at Audi’s advertising you’ll see that they are aiming the Q5 at women: one ad features a women lost in a parking garage full of Lexi. Another shows a man picking his son up from school amid many RXs, but this latter ad is counter-intuitive; women—not men--are most often the ones picking up their kids from school.
There are many ways to showcase a vehicle. The two ads I mention are very telling. As yet, Audi has no ads in the US showing the Q5 going off-road and tackling rough terrain. Isn’t that the hallmark of every SUV? Neither do we see any ads showcasing the vehicles utility: cargo space, roof rack, electrical ports, towing capacity. These are things one is inclined to associate with a male consumer, but Audi does not think they belong in their advertisements. Bragging about the power under the hood is also a common feature of ads targeting men. You’ll not see that in ads for the Q5. The reason for all of this is pretty obvious.
That said, I don’t care if it is a chick car. I like it: styling and handling are excellent (even better than the RX) and it is way a head of the X3, RDX, and GLK. Its real weakness is reliability; Audi simply does not have a good track record in this regard.
05-20-2009, 09:25 PM
#15
AudiWorld Senior Member
As someone said, the luxury compact SUV class is tilted toward women: the buyer wants to sit up high in an SUV, one that isn’t “too big”; they want to feel safe, but they also want to feel pampered. Now, whom does that describe . . . a man or a woman?
If you look at Audi’s advertising you’ll see that they are aiming the Q5 at women: one ad features a women lost in a parking garage full of Lexi. Another shows a man picking his son up from school amid many RXs, but this latter ad is counter-intuitive; women—not men--are most often the ones picking up their kids from school.
There are many ways to showcase a vehicle. The two ads I mention are very telling. As yet, Audi has no ads in the US showing the Q5 going off-road and tackling rough terrain. Isn’t that the hallmark of every SUV? Neither do we see any ads showcasing the vehicles utility: cargo space, roof rack, electrical ports, towing capacity. These are things one is inclined to associate with a male consumer, but Audi does not think they belong in their advertisements. Bragging about the power under the hood is also a common feature of ads targeting men. You’ll not see that in ads for the Q5. The reason for all of this is pretty obvious.
That said, I don’t care if it is a chick car. I like it: styling and handling are excellent (even better than the RX) and it is way a head of the X3, RDX, and GLK. Its real weakness is reliability; Audi simply does not have a good track record in this regard.
If you look at Audi’s advertising you’ll see that they are aiming the Q5 at women: one ad features a women lost in a parking garage full of Lexi. Another shows a man picking his son up from school amid many RXs, but this latter ad is counter-intuitive; women—not men--are most often the ones picking up their kids from school.
There are many ways to showcase a vehicle. The two ads I mention are very telling. As yet, Audi has no ads in the US showing the Q5 going off-road and tackling rough terrain. Isn’t that the hallmark of every SUV? Neither do we see any ads showcasing the vehicles utility: cargo space, roof rack, electrical ports, towing capacity. These are things one is inclined to associate with a male consumer, but Audi does not think they belong in their advertisements. Bragging about the power under the hood is also a common feature of ads targeting men. You’ll not see that in ads for the Q5. The reason for all of this is pretty obvious.
That said, I don’t care if it is a chick car. I like it: styling and handling are excellent (even better than the RX) and it is way a head of the X3, RDX, and GLK. Its real weakness is reliability; Audi simply does not have a good track record in this regard.
05-20-2009, 09:33 PM
#16
The basis for this SUV is to give you some utility with a sports car feel. Having been to the Audi Drive, they were all about showing off the handling of this car, not the off road capabilities. I don't think it was built with off road capabilities in mind. It was built with performance in mind. Who does that describe?
I think you'll find your view is in the minority.
05-21-2009, 07:21 AM
#17
AudiWorld Super User
05-21-2009, 07:58 AM
#18
AudiWorld Senior Member
I don't think so. This is a performance crossover, much like the FX. They said NOTHING about the off road capabilities at the Audi drive, and had us test the car around a closed course to test the performance and handling of the car. Yes, women will buy this car as well. But when it comes to men buying a crossover, more will buy this than most crossovers. It's not a pussyfoot little crossover.
05-21-2009, 08:58 AM
#19
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Although my wife is the primary driver of the Q. I think the masculine lines on the car are evident. This would never be mistaken for a "chicks ride". In fact in black (which is the color I got) with all the windows tinted out, it looks down right menacing. Or take a look at Tony's S-Line that is pure sex, which is a good thing for a man 
05-21-2009, 09:32 AM
#20
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I bought this car for me as a male. I am not sure why you would think they are targetting woman. Having read an article on the next 5 months ago, the article had mentioned they were targeting business males in there late 30s to early 40s.
Perhaps in North America it is viewed as a womans care, but in Europe the price is to high to be a second car in the household
Perhaps in North America it is viewed as a womans care, but in Europe the price is to high to be a second car in the household