Audi to Completely Revamp Brand for An Electric Future

Going Electric

With a number of automakers pledging to ditch internal combustion engines for electric powerplants in recent months, Audi's recent announcement that it too was following suit doesn't really come as a huge surprise. It certainly comes as a disappointment for fans of old-fashioned powerplants, however but as we've seen from the automaker already, it isn't all bad, either.

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Moving Forward

While some automakers rest on their laurels, Audi has cranked out a number of EV products recently. That includes the new e-tron GT, e-tron Quattro, Q4 e-tron and most recently, the A6 e-tron concept, with many more in development.

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>>Join the conversation about Audi's repositioning right here in the Audi World Forum!

Cutoff Date

Now comes news that Audi plans to launch its very last new internal combustion-powered model in 2026. From that point forward, every new vehicle from the automaker will be all-electric, though Audi will let all of its ICE vehicles continue to live through the end of their planned life cycles.

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>>Join the conversation about Audi's repositioning right here in the Audi World Forum!

Many Unknowns

That means that fans of Audi ICE vehicles won't have to worry about rushing out to buy their next car or crossover any time soon, at least. Regardless, pegging an actual end date for production of those vehicles isn't terribly easy at the moment, as there are many unknowns.

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>>Join the conversation about Audi's repositioning right here in the Audi World Forum!

Uncertain Future

The current A4 and A6 will likely soldier on until 2030, while the future of vehicles like the TT and R8 are fairly murky altogether. Many believe the A1 will get chopped from the lineup as well, since Volkswagen already offers a host of similar vehicles with electric power.

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>>Join the conversation about Audi's repositioning right here in the Audi World Forum!

Last One?

Most believe that the A3 will be the very last internal combustion engine-powered Audi, but that remains to be seen. Currently, the next-gen model is due around 2026, when the new ninth-generation VW Golf that it will be based on launches. 

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>>Join the conversation about Audi's repositioning right here in the Audi World Forum!

Time to Plot

We have to imagine that Audi will cook up something special to bid farewell to the ICE engine, especially since it makes so many good ones. But in the meantime, now might be the perfect time to begin plotting your next purchase if you aren't quite ready to go electric in the coming years.

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>>Join the conversation about Audi's repositioning right here in the Audi World Forum!

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